ABOUT

HUX partners with product teams to build, adopt, and scale practical design systems.

Hi, I'm Hamish.

I run HUX and work closely with teams to help them build design systems that hold at scale — shared language that supports speed, not scramble.

I've spent years in design and development, working across agency and product teams on brands large and small. A spinal injury in 2004 ended a career in professional snowboarding — it changed the trajectory but sharpened the thinking.

Today, HUX is a hands-on practice that gives teams coherence, confidence and velocity. Assessment, alignment, system, enablement — a single path that lifts the work and stabilises the momentum.